About Us

General Financial (GenFi) is a professional financial consulting firm that focuses on fixed asset management and the impact a client’s fixed asset management processes are having on financial reporting, federal, state and property taxation. We bring knowledge and expertise to bear on behalf of our clients in order to increase income, reduce taxes and increase cash flow. We don’t just say this, we measure our success in each area and we expect to be graded on our results and performance.

GenFi is a subsidiary of General Data Company, Inc., a leading provider of barcode-based technology solutions. This enables GenFi to have access to the best barcode tagging, scanning, data collection and wireless technology products and solutions in order to provide our unique fixed asset management processes and related solutions. We provide these services through our Fixed Asset Management Division. As an authorized user of Tax Compliance, Inc. (TCI), our Compliance Division provides customized compliance services for both Personal Property Tax and for Business Licenses and Permits.

Business Philosophy

GenFi’s philosophy is simple, we approach every new client relationship with the goal – we design and customize our services to assist our clients in Increasing Income, Cash Flow and ROI.

"Making money and preserving cash is the business of 'stacking pennies'." - Dick Cunningham